3. What kind of media institution might distribute your media product and why?

I think that an American company would distribute my film, companies such as Warner Bros or Paramount Pictures are a global industry and have a huge production. Today major studios and independant production companies compete for screens in theaters, this means that it will be down to cost, something which a lot of the smaller companies may not be able to afford to compete with the bigger companies.

My film is about basketball, something which is very popular in the U.S, if i used a british company to promote my film then it would be alright for promoting my film in Britain but when it comes to trying to promote it overseas in the bigger countries, then it would struggle. By using a big production company in the U.S such as Paramount Pictures, who are also established overseas, they know the right procedures that need to be done to make the film a success.

If you look at other American films which are based on basketball such as 17 Again and Like Mike, they have all done well and these were achieved by the use of good financial backing, they had a good budget in place (17 Again had $20 million) and had good advertisement used before they were released onto the big screen.

When it also comes down to advertising the film before it's released, it all depends on the budget you have available, the bigger the company that you have then you're more likely to have better budget to use.

With media being such a global market there are many different ways that you can promote the film, there's television, radio, magazine, newspapers, internet and social networking sites such as Facebook and Bebo.