1) Explain the significance of new technological hardware for the magazine industry in light of the downward trend in audience numbers for traditional print editions.
Now a days the magazine industry must always be aware of the new advances in technology which have become a rival industry. With the huge demand for things such as the internet, many industries have risen to the challenge themselves and have begun to post/publish articles on their own websites, examples can be taken from such things as NME which keep their website regularly updated with new articles and reviews. An industry such as NME are trying to expand on what they already have and want to be seen as more than a 'magazine product', this can be shown from the internet website as stated and they have tried to reinvent themselves by this.
Due to there being new technology becoming available all the time, magazines have taken advantage of the new developments. An example of this would be the Itouch and Iphone, with this comes the opportunity to download applications or 'apps' as called by many and in which many companies have published their own magazines and newspapers into one and have made the availability for people to download their magazine onto their Itouch or Iphone. They can be downloaded at a cheaper price as to what the cost would be at retail.
We are now at a stage where there is such a high popularity for television and it would be rare for a household not to contain one. Television is the main reason for the magazine industry decline. As people watch a lot of T.V, there are so many channels with a different variety that people are able to keep up to date as to what's going on in the world, programmes such as BBC & ITV news are the main contributor which have lead to the decline of people buying newspapers.
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